The Paseo Boricua makes visible a permanent corridor through the heart of Chicago’s Puerto Rican community. “De Bandera a Bandera” (From Flag to Flag) is the slogan the organizers have chosen for this cultural encounter on Division Street. Since 1993, the festival has been celebrated along the commercially and culturally vibrant Division Street corridor called Paseo Boricua. Fiesta Boricua has become one of the largest and most important branded festivals of the Latino community in the Midwest, attracting more than 200,000 people annually. It showcases the diversity of Puerto Rican musical expression from bomba and plena to salsa and merengue, from folk music to hip hop.