Andy Warhol used the image of Campbell's soup as a symbol of consumerism in '60s. The cell phone became such symbol in the 21st century. The "cell phone house" by analogy with "house of cards" symbolizes very unstable and dangerous "structure" (you can see as the "cell phone house" is leaning on the can to hold it in place) that, I consider, as more crucial because the "blind consumption" of the online information is shaping and is distorting our mind which is much more consequential than the occasional upset stomach.