On an empty beach during a summer afternoon, you sit under a shade escaping the sun. Except, it is no ordinary shade, it's man-made. Inside a car, practically the same as all the others around the world, you only have one direction to go out from your comfort zone. What awaits you is the harsh sun you escaped from, the coarse sand, cool waters, breezy clouds, heavenly mountains, and a sense of ever-present freedom.