The simple yet dynamic terracotta artistry of Panchmura has its origin in religious ritual. The structure of the 'Bankura Horse' has been so fashioned to symbolize a mark of devotion and valour. Panchmura offers a wide range of terracotta products from animal to human figurines as well as utility, home décor and jewellery. There are around 70 families of terracotta artists in Panchmura.