I was with my dad, and he began walking towards a dead end, and I was focused by his actions, as why would anyone walk toward a dead end? There was nothing behind it but the Ocean. It took me a second to realize the bigger meaning behind it, as many of us walk towards an end without being aware of it. We live in a world where we are blind to our surroundings, both physical and social. I decided to capture through my photography how oblivious many of us are to what's around us, and expose the truth by contrasting the man who is walking with the dead end sign.