After being hit particularly hard by an existential crisis around 5 years ago, in which I ended up spending 4 months bed-ridden with severe depression, eventually being almost completely unable to eat. I wanted to explore my experience through my passion for the photographic medium. I wanted to understand the severity of my crisis. I felt the world had lied to me and set up this fall; selling me pretty stories of life, the world and my place in it, that was nothing but a veneer and a fraud. But at the same time, I felt immeasurably sad in the knowledge that this was a reflection of our collective human experience and an attempt escape such. I wanted the shot to reflect this peddling, this selling of ‘immortality projects’, as Becker coined them, and I thought to the snake oil sales men of times past, selling false hopes and dreams wrapped in pretty stories and placed in ornate bottles.